Local SEO Course for beginners by Jason Wright | A review

Ever thought about opening a local business?

Well, if you have, you should look into getting the best rankings in your area. Jason’s Local SEO course will help you get all the basics down in a 4-hour online training. Designed for local business owners and professional SEOs.

Who is Jason Wright

Why Local SEO? “Every local business starts with a single location, which can eventually grow into a national chain. My passion is to help those businesses grow, and local SEO is an essential part of it.”

While serving in the military, Jason developed a never quit attitude, this mindset helped him in both work and life. Jason gained hands-on experience working in the digital marketing departments of Disney, Myspace and Playboy. He took all he learned from these roles to take the leap and start his own business doing something he was passionate about; local SEO.

What’s in the training?

I’d like to be clear, this is pretty hands-on, and although every video is roughly between 3 and 10 minutes, the work you have to do will take longer than that. So it’s not that you can replicate his work in the same amount of time as you do the training.

Jason separates his lessons into six modules. Starting by how to set up your new website, and building upon that until you do your off-page work including citations and link building. Here is a quick overview of the six modules:

Module 1: Website setup

  • Choosing domains
  • Hosting and SSL
  • CDN

Module 2: Tracking setup

  • Google Analytics
  • Google Search Console
  • Bing webmaster tools
  • Keyword Tracking

Module 3: Initial research

  • Keyword research for your homepage
  • Keyword research for your service pages
  • Local search analysis
  • NAPW&Bus description
  • Image optimization for local

Module 4: Maps Setup

  • Google My Business
  • Bing Places
  • Facebook + multiple locations
  • Apple Maps

Module 5: On-Page SEO

  • Silos and navigation
  • WordPress Taxonomies, archives etc
  • Home page optimization
  • Service pages optimization
  • PageOptimizer PRO
  • Footer optimization
  • Location pages
  • Blogging
  • Schema
  • Open Graph

Module 6: Off-page SEO

  • How to spin content
  • How to build backlinks
  • Where and how to build citations
  • Web 2.0
  • Buying Links
  • Google stacks
  • Online branding
  • How to use Micro Workers
  • Brand and business reputation

Slight modifications and updates may be made to these modules as time goes on.

How useful is the training?

During the course, you will get a step-by-step rankings strategy, from building out your website from scratch to building links and citations to your site to further improve rankings. The training uses a real website that ranks in Google for its keywords. So it’s not that you are following a lecture but an actual training with a real-life example.

Personally, I followed other online training courses and I have to say: this one is really hands-on. This is not like your new Netflix series. Some videos, like the one explaining how to set up your CDN, look straightforward but in reality, it can be a little more complicated. Besides that example, there are tons of useful information for beginners and even advanced SEO professionals. Not an SEO professional, but a local business owner? You’ll soon be ahead of your competitors. This online course gives you lots of information on how to do things.

The great thing about this training at InternetMarketing.gold is the group of people helping each other out. You won’t be left in the dark with your questions. You can ask yours directly to Jason and the students in the group. You can post your questions publicly in the group and to other people in a private chat room, especially when you don’t want everybody to know your use case.

Jasons added spreadsheets and worksheets that you can use with your own optimization processes. 100% sure that you will get some great nuggets and all the basics for your local business or for your local SEO clients!


Not sure how long this deal will last but I received a 50% off coupon that you can use to enter the online course. Use coupon code LSEOPQDDA to pay $297 instead of the regular $597.