Review: On-Page SEO training by Kyle Roof

Kyle Roof is one of the most asked for speakers at SEO conferences around the globe.

This is mainly due to the famous Facebook SEO competition where he got #1 in organic, #1 in Google Maps, and even took the Knowledge Panel! And not with great writing, but with Lorem Ipsum pages :–). He is probably the #1 go to person for on-page SEO .

Kyle teaches you how to become an SEO ninja!

In 2019 Kyle, Ted and Andy started an internet platform for SEOs; for beginners to advanced. This platform is called IMG Courses and it is filled with online SEO courses. It’s also dubbed Netflix for SEOs, and includes on-page SEO training, affiliate marketing training, technical SEO, linkbuilding, and it even includes SEO Testing results.

A group of SEO testers shares their test results on certain SEO rankings factors. These tests are performed to see what ranking factors matter most. The key to these tests is to eliminate as many variables as possible and test 1 single factor for rankings.

If these tests move the needle, they can be repeated to see whether there was some unknown variable at play or if that factor is indeed a ranking factor.

That will give you an advantage over other SEOs.

What’s in his course?

This course is an honest account of what Kyle Roof personally learned from testing and trying throughout his 8+ years in SEO.

Kyle packaged his techniques into a series of 100+ groundbreaking videos that will save you time, get you vastly better results, and change the way you do SEO forever!

A summary of all the topics in the course are:

Module 1:

• Keywords: the difference between target keywords, secondary keywords, and supporting keywords and how to find and them.
• Best SEO Page outlines: including website structure: silo
• Rough and dirty Optimization
• Scientific Optimization

This also includes some spreadsheets and PDFs that help you have a reference throughout the

Module 2:

• Advanced outlines
• How to use Adwords to inform your SEO campaigns
• Using correlation data

Module 3:

• How to do an On-Page SEO Audit
• Learn about Schema
• Medic and E-A-T

Kyle includes his own agency’s Onpage SEO Audit template for you. This by itself is of tremendous value, especially if you don’t have a good website audit template in your SEO toolbox.

Module 4:

• KPIs
• Basic CRO
• Basic ROI
• Owning Page 1 in Google

BTW: most of the modules include a Google spreadsheet that helps you get up and running. Most of these spreadsheets include calculations and macros that you wouldn’t be able to build yourself. Think about all the value he is giving away.

What I’ve learned from Kyle’s onpage SEO training?

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Personally, I already did his first On-Page SEO training, back in 2017. It was a 4-modules training (with homework assignments) at SIA (search intelligence agency), where he helped every participant with understanding and implementing the concepts he taught. That was very useful.

Ever since, Kyle expanded his course bit by bit and it includes over 100 short videos now (instead of the 4x 1-hour videos he taught me back in 2017). These short videos help you learn on-page SEO step by step, which is great for beginners and doing the course at your own pace.

The great thing about On-page SEO is that you are in full control, unlike off-page. With the help of Kyle’s training, I’ve been pretty successful with optimizing pages and websites in general. I do consider myself a Kyle Taught SEO, lol. Since I started implementing his On-Page SEO techniques, I have seen some really nice improvements for myself and for my clients.

Some of the main things it taught me that I still use daily:

• How to choose the best keywords for a page (1 target keyword, and several variations)
• How to set up a page (structure) with all the headings (and what (key)words I should use in them)
• How to optimize pages when they are published and not ranking high enough

These techniques and his on-page SEO tool (PageOptimizer Pro) are part of my daily SEO arsenal!

Kyle’s training isn’t static, as he continues updating it with new techniques and findings every few months, so if you jump on the deal, you can get lifetime access (as long as the course is online), with all the updates.

If you worry about not getting any value out of this training, I can guarantee you will. Especially if you are relatively new to SEO (or even when you consider yourself an advanced SEO). Think about the value of his agency’s SEO Audit template.. You can easily charge a few hundred dollars for a client, just following his audit step by step. So, just the SEO audit itself is worth the cost of the training.

And on top of that, the value of all the spreadsheets he shares in the training. You just get a blueprint for becoming a successful SEO. No other training that I personally followed included so many materials, and to top it off.. you can ask him SEO questions in the course, personally.